Nowadays, every business is looking for ways to stand out, increase brand awareness, and reach new customers. One practical and long-lasting marketing solution is using advertising vehicles. A car that moves around the city or region acts as a mobile billboard – memorable and constantly visible.

At Mirlex, we work daily with vehicle wrapping solutions and have outlined the three most common types of advertising vehicles that businesses tend to use. Think about which category your company fits into.

1. Work Vehicle – Van or Logistics Vehicle
This is the most common type of advertising vehicle. It’s usually a van, truck, or smaller service car that’s in constant motion – delivering products, providing services, or commuting to job sites.

Ideal for:

Construction, renovation, and maintenance businesses

Courier and logistics companies

Home service providers (e.g. cleaning, plumbing)

Advantages:

Advertising is visible naturally during daily work

Builds trust and creates a professional impression with a branded vehicle

Covers a wide target area while moving between locations

2. Company Car – Brand Representation
This is the face of your brand – a sleek, professionally wrapped car that’s perfect for client meetings, attending events, or simply maintaining brand visibility.

Ideal for:

Consulting and advisory services

Real estate agencies and marketing firms

Technology, security, and smart home solution providers

Advantages:

Clean, stylish design enhances your brand image

Constant but subtle visibility

Especially suitable in urban environments and for client meetings

3. Campaign-Based Advertising Vehicle
If your goal is to promote a specific campaign, product, or event, a campaign car is the perfect choice. These are usually temporary and highly visual – designed to attract attention.

Ideal for:

Product launches or seasonal promotions

Trade fairs, markets, and event participation

Temporary brand messaging or concept testing

Advantages:

High visibility potential in a short time

Creative and bold visuals can be used

Easy to update or remove the message quickly

Which advertising vehicle suits your business best?
If your company already has a vehicle, wrapping it is often the simplest way to turn it into an advertisement – without extra costs for media space. The installation is quick, and the result can last for years if needed. You can also choose removable options in case you want to update your design or message later.

Mirlex offers a full-service solution for advertising vehicles – from idea to execution: design, printing, and professional installation. We only use high-quality wrapping films that can withstand Estonia’s changing weather conditions and still look great years later.

If you’re looking to boost your brand’s visibility, an advertising vehicle might be the perfect step to take your brand to the next level.
Get in touch with us – let’s turn your vehicle into a striking mobile advertisement! 📞🚙

30.03.2025